The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
For The Throne
Agency: Droga5 / New York
Client: HBO Category: Creative Effectiveness / Consumer / Brand
Harmless Guns
Agency: TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Creative Effectiveness / Consumer / Brand
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Creative Effectiveness / Consumer / Brand
IKEA Bedtime
Agency: Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Effectiveness / Consumer / Brand
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Creative Effectiveness / Consumer / Brand
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Creative Effectiveness / Consumer / Brand
Project #ShowUs
Agency: Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client: Dove Category: Creative Effectiveness / Consumer / Brand
The Most Undisruptive Radio Ads
Agency: GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client: P&G Category: Creative Effectiveness / Consumer / Brand
SelfieSTIX
Agency: Colenso BBDO / Auckland + Mars NZ / Auckland
Client: Pedigree Category: Creative Effectiveness / Consumer / Brand
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_002G
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Harmless Guns
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_003S
Award:
2020 Creative Effectiveness Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_004S
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_005B
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_006B
Award:
2020 Creative Effectiveness Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_007B
Award:
2020 Creative Effectiveness Merit Award
Agency:
Razorfish / New York + Getty Images / New York + Girlgaze / Silverlake + Furlined / Santa Monica
Client:
Dove
Title:
Project #ShowUs
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_014M
Award:
2020 Creative Effectiveness Merit Award
Agency:
GREY Midwest / Cincinnati + Junto Sounds / New York + Febreze / Cincinnati
Client:
P&G
Title:
The Most Undisruptive Radio Ads
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_015M
Award:
2020 Creative Effectiveness Merit Award
Agency:
Colenso BBDO / Auckland + Mars NZ / Auckland
Client:
Pedigree
Title:
SelfieSTIX
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE20_016M